NetSuite SuiteCommerce SEO and digital marketing
Let us help you get discovered
The experienced NetSuite consultants at RSM all share an important priority: understanding your business. When it comes to your web presence and SEO, we’re dedicated to helping you increase the likelihood of being found by your target audiences.
In fact, one of our most important initial steps is to complete a live review of your site with you. During this one-hour discussion, we’ll review your SEO, paid search, website conversion and other digital marketing strategies to identify gaps and make recommendations for fixing them—free of charge.
How we get your site in shape
Here’s a sampling of the best practices our NetSuite consultants apply to your website to help you stand out in a crowded market:
- Optimize site performance—If your site uses NetSuite SuiteCommerce Advanced (SCA), SuiteScript server page applications produce the HTML code that gets rendered for each new webpage URL.
- Configure meta and micro tags—NetSuite continually adds micro tag configurations to the SCA platform. Incorrect configuration can deliver meta tag output for the user, but a web crawling spider may view all of your content as one homogenous page.
- Configure facet pages correctly—Facet search pages are used to filter current products and make it easier for customers to find exactly what they need on your site.
- Optimize customer conversions—This varies widely by customer and depends on the shopper interaction and response time. If underlying SuiteScripts aren’t optimized, longer page load times may adversely affect visitor responses and page click-throughs.
- Troubleshoot SEO implementation—The SEO page generator comes with a built-in function that allows you to troubleshoot the NetSuite implementation. It’s important to ensure that search engine spiders and bots effectively crawl your site to retrieve all the information they need for each listed product.
- Optimize user reviews—Search engines love original content, so adding user reviews to your pages helps you twice—first by getting your page found, then by converting your visitors to buyers. You can pull reviews from multiple sources, including visitor comments.
- Configure Google and Bing tools—NetSuite has a host of built-in filters, most of which are used to help your customers find exactly what they want. We’ll help you ensure that query strings for Google and Bing are correct, and that your canonical tags are set up properly to avoid duplicate indexing.
- Correct 404s pre-and post-launch—We can help you apply a proactive redirect strategy obtaining all indexed links ahead of time. We can also help clean up HTTP 404 “page not found” errors.
RSM implements NetSuite for Stages Cycling on time and under budget
With the benefits of this platform, implemented through RSM, on time and under budget, we have a more concise and efficient system.
Michael Catterall, Vice President of Information Systems, Stages Cycling
Coffee company’s immediate ROI with NetSuite SuiteCommerce Advanced
RSM really guided us through the entire process once we signed with them. They helped move the project forward and became part of our team…I was very impressed by the process and the capabilities.
Robert Sulkow, Insights Manager, Genuine Origin
SEO and other support for SuiteCommerce Advanced (SCA)
We can help your site visitors discover products more easily by applying leading techniques to strengthen your e-commerce efforts via SuiteCommerce Advanced
Utilize single-page application architecture
The NetSuite SCA web store operates as a single-page app. This architecture is at the cutting edge of web development and drives a more seamless user experience, especially for mobile device visitors.
Correctly implement the SEO engine configuration
NetSuite has incorporated many SEO best practices into NetSuite SCA. Many of these are instituted under an all-encompassing NetSuite SEO engine.
Create and manage product listings—even custom feeds
Product listings—or feeds—are always changing, so we offer clients support for ongoing updates. Site configurations can maintain robust feeds while executing shopper tests to see which colors, photos or words draw responses.
Optimize product remarketing
It’s not always easy to predict the exact item your customers are looking for when they search. We can help you set up remarketing pixels correctly, so visitors don’t have to leave empty-handed.
Maintain continuous customer sessions
Many single-page apps have difficulty maintaining continuous customer sessions. That’s why NetSuite SCA includes several bundles, or sections, on the website.
Transition clients from SiteBuilder to SCA
Moving clients from SiteBuilder to SuiteCommerce Advanced can be complex, depending on the modules used, potential customizations and data migration requirements. Our experienced NetSuite consultants can help make the transition pain-free.
When downloading isn’t an option, get legacy 301s from older sites
In many cases, NetSuite allows for data uploads, but there are a few instances where the platform doesn’t have a download coded. We can show users how to scrape HTTP 301 redirects from behind the NetSuite portal.
Map complex items to clean NetSuite URLs
NetSuite SCA accounts for many different types of parent-child product (item) relationships. Users will need to consistently configure these listings and ensure that team members are familiar with how each item type is best used.
Configure email marketing suites
SCA has been developed to integrate with the Bronto email marketing suite; our knowledgeable NetSuite consultants can help you with implementation.
Implement social sharing
We can help ensure meta tag protocols like Open Graph, Twitter Cards, protocols used for Google Search and even custom modules are optimized.
Create highly optimized landing pages
A flexible category manager enables the creation of consistent, targeted landing pages. The category manager we offer uses many platform-specific attributes to populate pages according to your specific needs.
Adjust Google AdWords parameters to reduce 404 errors
Analytics and AdWords accounts are linked so Google can deliver deeper data on paid user behavior when using your webstore. RSM’s experience helps you implement impactful paid search campaigns instead of paying to deliver 404 error pages.
Use the power of SuiteCommerce to drive conversions and sales
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